Photo: MATT WINKELMEYER, GETTY IMAGES
The latest star to get into the cosmetics business is 15-year-old Millie Bobby Brown of “Stranger Things” fame. Her line is named Florence by Mills and will offer skincare products and color cosmetics targeted towards the Gen Z consumer base.
Brown follows the likes of Kendall Jenner and Shay Mitchell by launching her brand with parent company Beach House, which is also responsible for Jenner’s Moon oral-care products and Mitchell’s Beis luggage line.
Brown’s products seeks to create formulas that specifically cater to pre-teens and teens.
Florence by Mills is named after Brown’s great-grandmother Florence and will be sold direct to consumer on an online platform. While the full Florence by Mills product line has yet to be unveiled, it will include a face mist, undereye masks and a skin tint, with prices ranging from $10 to $34. It is PETA-certified, cruelty-free and vegan and portions of profits will be donated to the Olivia Hope Foundation, an organization founded in honor of Brown’s late friend, Olivia Hope LoRusso.