Sam Smith has finally announced the release date of his newest single, “How Do You Sleep”, on Wednesday, July 10 by posting the song’s album artwork and a short message revealing the project as his latest single. Smith posted that the song will be made available everywhere next Friday, July 19.
Sam Smith fans turned into cyber sleuths found out last month when an Instagram account with a handle of @howdoyousleep appeared promoting a cryptic website and following only Smith. The account also posted a few teasers like short lyric sets tackling tips on managing insomnia.
A clip containing a short audio teaser of the teaser with a soothing lullaby-like melody was also posted.
Prior to the official announcement today, New York radio station NEW102.7’s host Mike Adam revealed that the song had been co-written by Max Martin, ILYA and Savan Kotecha. Both Martin and Kotecha have worked on UK Number 1 hits, with Martin having worked on both Britney Spear' ‘Baby One More Time’ and Katy Perry's ‘Roar’. Kotecha, meanwhile, has worked on One Direction’s ‘What Makes You Beautiful’ and Ariana Grande's ‘Break Up With Your Girlfriend, I’m Bored.’