It’s a lifestyle to live your dream. For those bike enthusiasts in Cebu, that dream will now become a reality.

Harley-Davidson has just launched its first dealership in Cebu located at AS Fortuna St., Mandaue City. This is the first dealership of the iconic American motorcycle company outside of Manila.

Harley-Davidson has been roaring through the roads and transporting its riders since 1903. The motorcycle company has already opened its first dealership in the country two years ago in Manila. But last Saturday, good news arrived to those Harley Davidson riders in the Central and Southern part of the Philippines as its brand new dealership is located in Cebu.

The spacious dealership is a complete one-stop-shop for Harley fans. It has a merchandise shop, a showroom that houses the elegant big bikes and a service shop that is spearheaded by expert mechanics like Willie Placer, who has worked as Harley Davidson technician for over 20 years in the Middle East and Australia.

The launch last Saturday was joined by many people including Mandaue City Mayor Jonas Cortes, Director at Harley-Davidson Asia Emerging Market Peter MacKenzie, and RDAK Global Motors CEO and Harley Davidson Cebu principal dealer Regan King who all welcomed Harley Davidson to its new home.

The American glam metal band, FireHouse, also stopped by the event. Harley Davidson partnered with The Event Hive and Aboitiz Land to produce the Rock & Rebels Concert that features FireHouse and local bands Drop Decay and Franco that happened a few hours after the Harley launch.

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