Migos’s ‘Bad and Boujee’ Into a Billboard #1 Hit

MigosBad and Boujee is the new Billboard #1 hit, a song you may even never really listened.

Just like the number one hit before it (Black Beatles by Rae Sremmurd), Migos’ Bad and Boujee’s rise to the top is accelerated through the use in online memes.

Back in 2013, Baauer's Harlem Shake was the first number one hit to rise to the top with the help of its usage in internet memes. In late 2016, Rae Sremmurd’s song Black Beatles was used in the online trend “mannequin challenge”, giving the song significant recognition.

Now a new number one hit (the 1,060th number one hit in Billboard Hot 100’s 58-year history to be exact) rises to the top thanks to the internet again. Bad and Boujee has benefited greatly from becoming something of a meme, which helped it propel the song’s numbers across listening formats.


It was in late 2016 when Bad and Boujee became an Internet phenomenon. It spawned large number of memes with its opening lyrics "rain drop, drop top". The Internet has been losing its mind over the track as it became the soundtrack for memes and clever tweets, including a How The Grinch Stole Christmas-themed clip courtesy of Pigeons and Planes to a baby who stops crying once the beat drops.

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