Ed Sheeran songs might make you want dessert

Shape of You could actually make you want to order dessert. Find out how.

Researchers have found that your playlist affect your diet. We already know that music can profoundly affect our workout, but it turns out it can also affect what and how much we eat.


Researchers in Sweden measured how music affected customers’ restaurant orders—and they found that familiar welcoming pop songs like Ed Sheeran’s Shape of You can boost up sales in typical restaurants.

A fast-food restaurant used in the study had higher sales with a “welcoming, modern, and expressive” pop playlist custom-made for the general millennial audience (e.g. Ed Sheeran, Taylor Swift, etc.), as opposed to randomly selected pop songs or songs only a niche community can enjoy (e.g. Shura, Melanie Martinez, etc.)

They found that by playing recent pop hits like Sheeran’s Shape of You, burger purchases went up by 8.6 percent, fries by 8.8 percent, and desserts by 15.6 percent. (Consider Sheeran a bona fide sugar trigger.)
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Philip Graves, a consumer behavior expert told The Guardian, “Music triggers associations in our brain. ...What gets passed through to us is a feeling, and that feeling is then misattributed to the thing we are looking at, and we like that thing more.”

So the logic follows that because so many people like Sheeran, they end up liking what they see on the menu more, ordering perhaps more than they normally would, and then eating more of it because the overall experience is just overflowing with happy vibes.

The same goes for whatever singer is your favorite. If you obsessed with an artist you personally like, and the restaurant plays his or her or their music while you eat, it could cause you to stay longer and order dessert.

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