Justin Timberlake Super Bowl ad

JT is bringing sexy back!

The “Can’t Stop the Feeling!” singer recently teamed up with Bai Brands as the beverage company’s Chief Flavor Officer, serving as the guinea pig behind new flavor innovations and star of their latest marketing campaigns — including the 30-second spot that will air nationally during the 51st Super Bowl championship game.

What are you doing this weekend? #SB51 @drinkbai,” Timberlake captioned a sneak peek of the ad on Instagram. The full-length clip will also feature a surprise special guest.

What are you doing this weekend? #SB51 @drinkbai

A video posted by Justin Timberlake (@justintimberlake) on

While Justin Timberlake won't be performing at this year's Super Bowl in Houston, he will still be bringing sexy back through his appearance in the ad during the game.

Lady Gaga will perform during the Super Bowl halftime show (February 5), while Luke Bryan will sing "America the Beautiful" and Hamilton stars Phillipa Soo, Renee Elise Goldsberry and Jasmine Cephas Jones will perform the national anthem before the game.
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