And they said that they're 'creating something new and dramatic here'.
Mama Mia! Looks like our family reunion favorite is coming back in the near future. Although their reunion is launching this coming 2018, fans around the globe couldn't be happier!
For those who belong to today's generation, ABBA is an abbreviation of each member's first names: Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. The full band have partnered with Universal Music Group and Simon Fuller for a “new digital experience”. Although vague, the comeback involves virtual reality and artificial intelligence. The reunion, according to Fuller is “a groundbreaking venture that will utilize the very latest in digital and virtual reality technology." Fuller further explains, "The aim is to create an original entertainment experience with the Swedish Pop Superstars, which will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined.”
ABBA last performed together officially back in 1982. Lyngstad also shared in an interview, “Our fans around the world are always asking us to reform and so I hope this new Abba creation will excite them as much as it excites me.” Benny Andersson also added: “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.”
Already one of the biggest bands of all time during their heyday, the pop quartet have sold even more records since then, with 1992's greatest hits package ABBA Gold selling over 30 million copies alone. Despite their 10-year partnership, the musical Mamma Mia has brought the band to new generations and new audiences across the globe since it opened in London in 1999. The 2008 big screen adaptation grossed over £500 million at the box office, while the stage version has taken over £1.6 billion.
#y101 #alwaysfirst #entertainment